Experience
Software Engineer - CRM & Apps Development
June 2026 - August 2026
UniSoftwares Pakistan, Johar Town, Lahore
- Developed custom CRM solutions using GoHighLevel to meet clients specific needs.
- Provided ongoing support and maintenance for CRM systems, ensuring optimal performance and user satisfaction.
- Collaborated with cross-functional teams to integrate CRM solutions with other business systems and Marketing tools.
- Conducted training sessions for clients on CRM usage and best practices to maximize their investment.
- React Native
- GoHighLevel
- CRM
- Meta Ads
- CAPI
- Google Ads
Software Engineer
April 2025 - April 2026
Tutor On The Way, Bahria Town, Lahore
- Developed and maintained Next.js apps with Firebase services on backend, to store & manage data via a dedicated dashboard.
- Developed an internal tool for ToTw’s specific use case in Next.js to manage Pay slips, Invoices, and Reports that are downloadable in PDF format ready to print or sent to user.
- Designed ToTw’s brand identity across its online presence, creating digital assets, documents, and social media posts aligned with ToTw’s brand guidelines and positioning.
- Created and evolved Notion documents & databases to document, verify and execute internal processes to achieve ToTw’s goal to ‘Provide personalized quality education to every student’.
- Planned and executed lead-generation campaigns on Google and Meta Ads, continuously refining strategies based on analytics insights to improve conversion rates and overall campaign performance.
- React
- Next.js
- Firestore Database
- Firebase
- TypeScript
- Tailwind CSS
- GSAP
- Vercel
- Git
- Notion
- Figma
- WordPress
- Elementor
- Astra
- Forminator
Senior Brand Manager
December 2024 - April 2025
Enorm Global, Remote
- Led the branding, design, and marketing strategies for Enorm Global.
- Created visually appealing graphics and marketing materials to enhance brand visibility.
- Figma
- Canva
Frontend Intern
June 2023 - August 2023
IT Center RYK, Rahim Yar Khan, Punjab, Pakistan
- Developed responsive and visually appealing web pages using HTML, CSS, JS.
- Implemented cross-browser compatible layouts achieving +90% Lighthouse accessibility scores.
- VS Code
- Slack
- HTML
- CSS
- JavaScript
Social Media Manager - Video Editor
March 2022 - October 2023
3B Production, Rahim Yar Khan, Punjab, Pakistan
- Edited and produced high-quality video content for various YouTube channels.
- Used Davinci Resolve for video editing, ensuring alignment with client requirements and brand standards.
- Edited and produced promotional materials, including social media videos and advertisements.
- Designed custom graphics and animations to enhance video content.
- Davinci Resolve
- OBS Studio
- YouTube Studio
- Audacity
- Blender
Selected work
- End Call Logs - React Native Android App
React Native Android app that captures ended-call details and syncs them to Appwrite and GoHighLevel CRM so the whole team has customer context.
- DreamDecor - GoHighLevel CRM Setup and Customization
GoHighLevel CRM setup for a home decor business: custom pipelines, automated workflows and reporting dashboards for lead management and sales.
- Web and App solutions for Upstand Fitout
Website and internal operations software for a UAE fit-out company, built to improve lead capture, project visibility and day-to-day coordination.
Skills
- Business systems
- Invoicing and document generation, Role-based access, Dashboards and reports, PDF generation
- Web
- HTML, CSS, JavaScript, TypeScript, React, Next.js, Tailwind CSS, GSAP, WordPress
- Mobile
- React Native
- Data and backend
- Node.js, Firebase, MongoDB, NoSQL
- Automation
- GoHighLevel, n8n, CRM customisation, Meta Business APIs
- Tools
- Git, Linux, Vercel, Postman, Figma, Notion
Education
Bachelor of Science in Software Engineering
2023 - Present
The University of Lahore
Career-Prep Fellowship
Batch 379
Amal Academy
Intermediate in Computer Science
2018 - 2020
Punjab College Rahim Yar Khan
Certifications
- Foundations of Project Management, Google (2026)
- Connect and Protect Networks and Network Security Certificate, Coursera (2024)
- Foundations of Cybersecurity, Coursera (2024)
- Play it Safe: Manage Security Risks, Coursera (2024)
- Tools of Trade: Linux and SQL, Coursera (2024)
- Web Development (Front-End), IT Center RYK (2023)
- Responsive Web Design Certification, freeCodeCamp (2023)
Languages
English (Fluent), Urdu (Native)