About Abdullah Kaleem

Software should do one thing above all else: work for the user, for the business, for the problem it was built to solve. I engineer full-stack applications and automations that go from idea to production with clean architecture and measurable outcomes.

My work ranges from e-commerce platforms and internal dashboards to CRM setups. I work remotely with small and mid-sized businesses anywhere, as the in-house tech team they do not have to hire.

Quick facts

How do I work?

1. Start from the problem, not the technology

   I begin with what is slowing your business down and choose tools to fit it, not the other way round.

2. Make it easy for your team to own

   Where I can, I use built-in tools your team can change without a developer, and I train people and write things down.

3. Plain words and honest scope

   I explain things the way I would to a business owner: what it does, what it takes and what I cannot promise.

4. Measure the result

   A system is only useful if it changes something you can see, such as time saved or fewer mistakes, so I aim for outcomes you can check.

Experience

1. Software Engineer - CRM & Apps Development

   UniSoftwares Pakistan · Johar Town, Lahore

   June 2026 - August 2026

   At UniSoftwares, my role involved providing CRM product support, understanding and addressing the unique requirements of different businesses, and developing custom applications and automations that seamlessly integrated with the CRM. I worked with a range of technologies, including React Native, React, n8n, GoHighLevel(GHL), and Meta Business APIs.This experience allowed me to work across CRM solutions, custom application development, workflow automation, and third- party API integrations.

   • Developed custom CRM solutions using GoHighLevel to meet clients specific needs.
   • Provided ongoing support and maintenance for CRM systems, ensuring optimal performance and user satisfaction.
   • Collaborated with cross-functional teams to integrate CRM solutions with other business systems and Marketing tools.
   • Conducted training sessions for clients on CRM usage and best practices to maximize their investment.
   • React Native
   • GoHighLevel
   • CRM
   • Meta Ads
   • CAPI
   • Google Ads

2. Software Engineer

   Tutor On The Way · Bahria Town, Lahore

   April 2025 - April 2026

   Led technical development for student management systems and internal reporting tools. Responsible for designing and implementing scalable web applications to streamline administrative operations and enhance user experience.

   • Developed and maintained Next.js apps with Firebase services on backend, to store & manage data via a dedicated dashboard.
   • Developed an internal tool for ToTw’s specific use case in Next.js to manage Pay slips, Invoices, and Reports that are downloadable in PDF format ready to print or sent to user.
   • Designed ToTw’s brand identity across its online presence, creating digital assets, documents, and social media posts aligned with ToTw’s brand guidelines and positioning.
   • Created and evolved Notion documents & databases to document, verify and execute internal processes to achieve ToTw’s goal to ‘Provide personalized quality education to every student’.
   • Planned and executed lead-generation campaigns on Google and Meta Ads, continuously refining strategies based on analytics insights to improve conversion rates and overall campaign performance.
   • React
   • Next.js
   • Firestore Database
   • Firebase
   • TypeScript
   • Tailwind CSS
   • GSAP
   • Vercel
   • Git
   • Notion
   • Figma
   • WordPress
   • Elementor
   • Astra
   • Forminator

3. Senior Brand Manager

   Enorm Global · Remote

   December 2024 - April 2025

   Oversee brand management and marketing initiatives to strengthen Enorm Global's market presence and engagement.

   • Led the branding, design, and marketing strategies for Enorm Global.
   • Created visually appealing graphics and marketing materials to enhance brand visibility.
   • Figma
   • Canva

4. Frontend Intern

   IT Center RYK · Rahim Yar Khan, Punjab, Pakistan

   June 2023 - August 2023

   Gained hands-on experience in frontend web development, focusing on building responsive web pages while collaborating with a team of developers and designers.

   • Developed responsive and visually appealing web pages using HTML, CSS, JS.
   • Implemented cross-browser compatible layouts achieving +90% Lighthouse accessibility scores.
   • VS Code
   • Slack
   • HTML
   • CSS
   • JavaScript

5. Social Media Manager - Video Editor

   3B Production · Rahim Yar Khan, Punjab, Pakistan

   March 2022 - October 2023

   Managed social media content creation and video production, enhancing online presence and engagement.

   • Edited and produced high-quality video content for various YouTube channels.
   • Used Davinci Resolve for video editing, ensuring alignment with client requirements and brand standards.
   • Edited and produced promotional materials, including social media videos and advertisements.
   • Designed custom graphics and animations to enhance video content.
   • Davinci Resolve
   • OBS Studio
   • YouTube Studio
   • Audacity
   • Blender

Skills

Business systems

• Invoicing and document generation
• Role-based access
• Dashboards and reports
• PDF generation

Web

• HTML
• CSS
• JavaScript
• TypeScript
• React
• Next.js
• Tailwind CSS
• GSAP
• WordPress

Mobile

• React Native

Data and backend

• Node.js
• Firebase
• MongoDB
• NoSQL

Automation

• GoHighLevel
• n8n
• CRM customisation
• Meta Business APIs

Tools

• Git
• Linux
• Vercel
• Postman
• Figma
• Notion

Education

• Bachelor of Science in Software Engineering

  The University of Lahore

  2023 - Present · currently studying

• Career-Prep Fellowship

  Amal Academy

  Batch 379

  A rigorous 3-month flagship professional development program by Stanford University and Acumen. Developed critical soft skills, completed 150+ hours of project work, and engaged in intensive interview preparation.

• Intermediate in Computer Science

  Punjab College Rahim Yar Khan

  2018 - 2020

  Completed intermediate studies with a focus on computer science, laying the foundation for software engineering.

Coursework and research projects

About this site

This site is built with Next.js and TypeScript, styled with Tailwind CSS and hosted on Vercel. Every page is generated ahead of time from one configuration file and a folder of content, so the text you read is in the first HTML response, with no JavaScript needed. The same data produces the page titles, structured data, sitemap and resume.