# Abdullah Kaleem, Software Engineer

> Abdullah Kaleem is a software engineer in Lahore, Pakistan who builds and runs the websites, internal tools, CRM and automations that growing businesses use every day.

Canonical page: https://www.abdullahkaleem.live/resume · Last updated: 1 October 2026

Download PDF: https://www.abdullahkaleem.live/resume/abdullah-kaleem-resume.pdf

Email: abdullahkaleemlive@gmail.com · Lahore, Pakistan · [LinkedIn](https://www.linkedin.com/in/abdullahkaleemlive) · [GitHub](https://github.com/abdullahkalim21) · [Website](https://www.abdullahkaleem.live)

## Experience

### Software Engineer - CRM & Apps Development, UniSoftwares Pakistan, Johar Town, Lahore

June 2026 - August 2026

- Developed custom CRM solutions using GoHighLevel to meet clients specific needs.
- Provided ongoing support and maintenance for CRM systems, ensuring optimal performance and user satisfaction.
- Collaborated with cross-functional teams to integrate CRM solutions with other business systems and Marketing tools.
- Conducted training sessions for clients on CRM usage and best practices to maximize their investment.

### Software Engineer, Tutor On The Way, Bahria Town, Lahore

April 2025 - April 2026

- Developed and maintained Next.js apps with Firebase services on backend, to store & manage data via a dedicated dashboard.
- Developed an internal tool for ToTw’s specific use case in Next.js to manage Pay slips, Invoices, and Reports that are downloadable in PDF format ready to print or sent to user.
- Designed ToTw’s brand identity across its online presence, creating digital assets, documents, and social media posts aligned with ToTw’s brand guidelines and positioning.
- Created and evolved Notion documents & databases to document, verify and execute internal processes to achieve ToTw’s goal to ‘Provide personalized quality education to every student’.
- Planned and executed lead-generation campaigns on Google and Meta Ads, continuously refining strategies based on analytics insights to improve conversion rates and overall campaign performance.

### Senior Brand Manager, Enorm Global, Remote

December 2024 - April 2025

- Led the branding, design, and marketing strategies for Enorm Global.
- Created visually appealing graphics and marketing materials to enhance brand visibility.

### Frontend Intern, IT Center RYK, Rahim Yar Khan, Punjab, Pakistan

June 2023 - August 2023

- Developed responsive and visually appealing web pages using HTML, CSS, JS.
- Implemented cross-browser compatible layouts achieving +90% Lighthouse accessibility scores.

### Social Media Manager - Video Editor, 3B Production, Rahim Yar Khan, Punjab, Pakistan

March 2022 - October 2023

- Edited and produced high-quality video content for various YouTube channels.
- Used Davinci Resolve for video editing, ensuring alignment with client requirements and brand standards.
- Edited and produced promotional materials, including social media videos and advertisements.
- Designed custom graphics and animations to enhance video content.

## Selected work

- [End Call Logs - React Native Android App](https://www.abdullahkaleem.live/work/end-call-logs): React Native Android app that captures ended-call details and syncs them to Appwrite and GoHighLevel CRM so the whole team has customer context.
- [DreamDecor - GoHighLevel CRM Setup and Customization](https://www.abdullahkaleem.live/work/dreamdecor-ghl-setup): GoHighLevel CRM setup for a home decor business: custom pipelines, automated workflows and reporting dashboards for lead management and sales.
- [Web and App solutions for Upstand Fitout](https://www.abdullahkaleem.live/work/upstand-fitout-services): Website and internal operations software for a UAE fit-out company, built to improve lead capture, project visibility and day-to-day coordination.

## Skills

- Business systems: Invoicing and document generation, Role-based access, Dashboards and reports, PDF generation
- Web: HTML, CSS, JavaScript, TypeScript, React, Next.js, Tailwind CSS, GSAP, WordPress
- Mobile: React Native
- Data and backend: Node.js, Firebase, MongoDB, NoSQL
- Automation: GoHighLevel, n8n, CRM customisation, Meta Business APIs
- Tools: Git, Linux, Vercel, Postman, Figma, Notion

## Education

- Bachelor of Science in Software Engineering, The University of Lahore (2023 - Present)
- Career-Prep Fellowship, Amal Academy (Batch 379)
- Intermediate in Computer Science, Punjab College Rahim Yar Khan (2018 - 2020)

## Certifications

- Foundations of Project Management, Google (2026)
- Connect and Protect Networks and Network Security Certificate, Coursera (2024)
- Foundations of Cybersecurity, Coursera (2024)
- Play it Safe: Manage Security Risks, Coursera (2024)
- Tools of Trade: Linux and SQL, Coursera (2024)
- Web Development (Front-End), IT Center RYK (2023)
- Responsive Web Design Certification, freeCodeCamp (2023)

## Languages

English (Fluent), Urdu (Native)